THE BLOG

AM I OUT OF TOUCH

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My socials have been filled with lots of talk about a Swedish DJ called Savatore Ganacci this week, after videos of his performance at the massive Tomorrowland festival did the rounds. It’s quite the watch, give it a go below:


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YOUR BRAND NEEDS AUDIO


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Could owning or creating a podcast really benefit your brand? I’m biased so the answer from me is a solid yes, but if you’re not sure then hear me out.

With over 10 years in radio, which include 6 years in broadcast PR, the industry has shown me a lot of briefs from organisations and brands. In that time, only a handful have really had the best success on-air, in terms of creating a real story or resonating with the audience.

So, if you’ve got a product based PR story to push on air, running it past the top dog TV or Radio producers could be tough. If you can’t get it past them, the answer here could be through the wonders of podcasting.

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PODCASTS WILL BE THE SAVIOUR OF RADIO. BUT DON’T CALL THEM PODCASTS.

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In 1997 Kiss 105 started their test transmissions across Yorkshire. 24 hours a day of classic New York disco, unreleased white-label house music from Berlin, early drum & bass and trance, hip hop and soul. As a 15 year old normal kid at a normal school in a normal, northern, suburban town, the music that suddenly filled my bedroom was utterly mind blowing. Like aliens had landed in Leeds and brought with them a bag of music from outer space. A proper life-changing moment for a teenager, and after much hard work, persistence (and lots of luck), I ended up joining the station as a tech op, and going on to forge a career on air. I’ve spent my entire working life living and breathing music radio, and have always been a die-hard defender of the medium.

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